Locals share in Etsy’s surge
Police mug shotsChase Rankin: Arizona Daily Star is delivering news in more waysYear of freedom after 4 decades behind bars difficult for Louis TaylorTucson in 100 Objects Old Tucson movie setAmphi students fly high on success of drone designsNeto’s Tucson: Shrines on ‘A’ Mountain display our ‘ritual genes’Photos: Wanted in Southern ArizonaPhotos: Border BustsTucson Giving: Aquatic Plant Sale will benefit two nonprofitsTwist your way to free ‘Jersey Boys’ ticketsWe’re nearly at 40 percent of our goal to send kids to camp with just weeks before campGet involvedBlood donationsUA rugby team falls short in national championship bidRio Rico boys, Foothills girls claim state track titlesHigh school boys state volleyball: Local schools all eliminated earlyHigh School baseball/softball: CDO rebounds from big softball lossHS state tennis: Catalina Foothills captures girls, boys crownsHigh cost, corruption claims mar Brazil World CupJones fined after sending tweet about Michael SamNBA: Wife can’t keep team if Sterling oustedGeorge’s 39 lead Pacers past Wiz 95 92; 3 1 leadCondition is writ large for vintage writing instruments360 program aims to make kids look, feel goodAsk Amy for May 11: Co worker makes copies (without a printer)Pope to priests: forgive, don’t shut out sinnersAdvice from Carolyn Hax for May 11The truth about ‘transparent’ airfaresHoroscope for May 11minivan momologuesCity considering revisions to urban agriculture regulationsEtsy, the online marketplace for artisans and vintage goods sellers, is experiencing a boom that’s being felt in Tucson.
“Last year I was close to $2,000 in sales; this year close to $5,500, so it was a much better year,” said local Etsy merchant Alma Jimenez, who sells personalized tote bags for kids from her store, My Desert Cutie.
Etsy attracts 42 million unique visitors a month and gives shoppers the opportunity to browse a marketplace of more than 800,000 creative businesses of handmade and vintage goods.
It also provides tools for Pandora Bracelets consumers to search out local shops to feed their desire to purchase unique gifts from local businesses while enjoying the convenience of shopping online.
Statistics posted online by Etsy CEO Chad Dickerson show sales between Black Friday and Cyber Monday increased more than 80 percent year over year, which makes it the second year in a row Etsy’s annual growth rate has increased.
Sales per shop gr Pandora Bracelets ew an average of 26 percent overall, compared to 2011, which is double the growth of last year.
But that growth depends on how much time is spent working on the site and updating inventory, said shop owner Trace Lowe.
Lowe’s Southwestern pottery and jewelry shop, T. Lowe Designs, hasn’t experienced the same jump in sales, but he said he hasn’t been able to spend as much time on it this year.
Just like brick and mortar stores, holiday sales account for a good percentage of an Etsy merchant’s revenue.
Custom jewelry maker Barbara Jensen owner of All Things Barbara said about 20 percent of her sales are made during the holiday months.
Nadine Brown, who makes organic skincare products, through Mrs. Brown’s Bath Bakery said 50 to 75 percent of her sales are made during the holiday season.
T. Lowe Designs sells handmade pottery, magnets and jewelry from Pandora Bracelets the Desert Southwest.
Owner Trace Lowe, opened shop January 2010 as a hobby and second income, and has made 181 sales.
More than 25 percent of Lowe’s sales occur during the holiday months. He said he can go all summer without selling anything, and once the holidays hit, people start buying. Lowe hasn’t noticed much overall growth in sales this year. But he said he hasn’t been doing as much work on his site.
On getting started: Look at different shops and see what people are selling. Be patient. If you’re planning on selling beaded jewelry, realize that thousands of people are selling beaded jewelry. You have to come up with a niche and a catchy name. He also said to “gradually put things up and always put up new inventory because people are looking at new listings.”
My Little Otter offers handmade scented play clay, paper straws, and custom crayons.
Owner Rachel Mospeller opened shop in January 2011 as a second income, with hopes of making it a first income.
Since opening, her shop has made 1,513 sales.
Mospeller said “It’s pretty steady throughout the year with a slight increase during the holidays. November and December bring in about 15 to 20 percent of the shop’s annual revenue.”
She added that she is seeing a higher amount of orders, but in a smaller amount of time, since they are comparing 15 days to 31. “We’ve already processed as many orders as we did in the month of September, which was a good month for us.”
This year My Little Otter has seen a 50 percent increase in revenue compared to last year.
On getting started: Take the time to learn the market before opening up a shop. “I’d also suggest working on inventory. It is much harder for a shop to get found when it only has 10 items in it.”